| ON-SITE SEO | ||
1
| Titles are unique for each page? | |
2
| Titles length is between 50 – 65 characters? | |
3
| Description tag is between 150-160 characters? | |
4
| Description tag is not keyword stuffed? | |
5
| Permanent Link structure (URL) format? | |
6
| H1 Headings for title? | |
7
| Use of H2 and H3 for subheadings | |
8
| Small paragraphs and use of bold, italics | |
9
| Is there a unique logo for the web site? | |
10
| Is there a favicon? | |
11
| Content on the web site is fresh? | |
12
| Content length on post pages? | |
13
| Internal linking – Do you link internal pages? | |
14
| Internal linking – Use of anchor text (is it varied?) | |
15
| Trying to rank for high competitive keywords? | |
16
| Is there an ALT tag for all images? | |
17
| Are image files names descriptive? | |
18
| Image file size is optimized? | |
19
| Blog comments have the ‘nofollow’ tag? | |
20
| External links have the ‘nofollow’ tag? | |
21
| Banner ads have the ‘nofollow’ tag? | |
22
| Are pages with duplicate or no content, noindex and nofollow? | |
23
| Too many ads above the fold? | |
24
| Checked for invalid use of 301 and 302 redirects? | |
25
| Site implements rel=canonical to identify the original content? | |
26
| Site checked for broken links? | |
27
| Page speed: Average time to load home page? | |
28
| Page speed: Average time to load other pages? | |
29
| Google Authorship status implemented? | |
30
| Are most important pages linked to from home page? | |
31
| Are most important pages linked to from Sidebar? | |
32
| Is there a user sitemap (html) in the main menu? | |
33
| Is there a ‘related posts’ section below each detail page? | |
34
| Is there an author for all site pages? | |
35
| Is there an About, Contact and Privacy policy page? | |
36
| Is there a breadcrumb on all pages? | |
37
| Is there a custom 404 page? | |
| WEB SITE CONTROL | ||
38
| Is the web site registered on Google Webmaster tools? | |
39
| Is the web site registered on Bing Webmaster tools? | |
40
| Checked robots.txt? | |
41
| Is there a valid XML Sitemap? | |
42
| Is the web site registered with Google Analytics? | |
| SOCIAL MEDIA | ||
43
| Social media buttons on all pages? | |
44
| Is there a Facebook business page? | |
45
| Is there a Google+ business page? | |
46
| Is there a Pinterest business page? | |
47
| Is there a twitter account? | |
48
| Are social media profiles SEO? | |
49
| Facebook Like box? | |
50
| Google+ Add to circles button? | |
51
| Newsletter and RSS registration? | |
| OFF-SITE SEO | ||
52
| Number and type of inbound links? | |
53
| What is SEOMOZ Domain Authority? | |
54
| Web site page rank? | |
| WEB SITE PROMOTION | ||
55
| Does the web site have a mobile version? | |
56
| Is the web site listed in Chrome Web Store? | |
57
| Is there a native android app in Google Play? | |
58
| Is there a native amazon app in Amazon Store? | |
59
| Is the web site listed to Technorati? | |
60
| Does the web site have a dedicated YouTube channel? |
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