Marketing Tips for Internet Retailers
This list of traffic building tips can work for any online retailer or Internet business. I hope you find several marketing tips to use in your business.
FIND FREE TRAFFIC:
1. Submit and follow-up with human edited directory like Mahalo.com
2. Write a valuable post comment on someone else’s blog and link back to your site
3. Submit your site to Forbes.com Best of the Web
4. Participate in industry forums and link to your site from your signature
5. Pick a section of your site and perform some search engine optimization
6. Implement a sitemap.xml page (and tell Google about it)
7. Log into Google Webmaster Tool and look for any site opportunities
8. Find new keywords to target and create content for them
9. Submit your products to Google Base
10. Submit your site to dmoz.org
11. Create an online press release
12. Post a classified ad on Craig’s List
IMPLEMENT PAID LINKS:
13. Google Adwords – optimize your current campaign
14. Google Adwords – add new keywords to your campaign
15. Take your best performing keywords from Google Adwords and make campaigns in Yahoo Sponsored Search and MSN AdCenter
17. Submit your pages to Yahoo Search Submit
18. Optimize your shopping comparison feeds
19. Submit to a paid directory like botw.org
20. Purchase a paid text link through an ad network like LinkWorth.com
21. Purchase a paid text link off-network to try to help your SEO efforts – fair warning…this is naughty from the search engines point of view, so they might not like this!
22. Pay popular forum posters to put a link in their signature to your site
23. Sponsor a blog template and link back to you
24. Buy banner ads on industry blogs
25. Donate to a non-profit site and ask for a link back
26. Advertise using Facebook Ads
27. Advertise using MySpace Ads
28. Advertise with Amazon.com
29. Create an eBay Classified Ad
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MARKET WITH MULTIMEDIA:
30. Post a video at YouTube - make sure your videos contain your URL and add your link on your YouTube channel
31. Post videos with links embedded in them – yes, you can do this these days
32. Post videos on other sites besides YouTube – there are many others
33. Start a podcast on iTunes
34. Broadcast your own live show on USTREAM
35. Create a radio show for free on BlogTalkRadio.com
36. Create a slideshow/Powerpoint presentation and upload it to Slideshare
LEVERAGE PARTNERS:
37. Launch an affiliate program
38. Call your best affiliates and ask how you can more money together
39. Pay an affiliate extra for a special one-time deal for more aggressive promotion
40. Ask for links from your manufacturer site
41. Agree to be a case study for a partner and get links back to your site
42. Asking for a favor – you promote me this time, I’ll promote you next time
43. Sponsor an event or promotion
44. Give testimonials on other’s sites and get links back to your site
45. Donate to a blogger’s site and ask for a link back to your site
46. Call an industry friend to tell him/her about your new offering
47. Send product samples and a hand-writing note to an influencer in the industry
48. Twitter with key players in your industry – be helpful to them
49. Pitch a writer/editor a relevant, timely story that incorporates your key product/service
50. Cross your fingers and say your prayers that Oprah wants you on her show!!!
SYNDICATE CONTENT:
51. Leverage product reviews on other sites like PowerReviews.com
52. Create your own hosted blog using WordPress or another platform
53. Create a blog on Blogger.com or WordPress.com and link back to your site
54. Submit an article to an industry print publication
55. Offer to guest blog using your existing content
56. Use Ping-o-matic to tell other sites about your new blog post
CONTACT INFLUENCERS:
57. Learn how to find influencers in your niche
58. Research popular hashtags on Twitter and then use them in your tweets
59. Send samples for product reviews
60. Find new affiliates especially popular sites, coupon sites and bloggers with a following
61. Link to other sites (to get on their radar)
62. Ask for links from industry association sites – these are usually very valuable!
GET CREATIVE:
63. Spy on your competition – find competitor’s keywords
64. Spy on your competition – find competitor’s inbound links
65. Create a niche portal
66. Create a viral marketing effort like a Friends and Family coupon
67. Create an online directory
68. Host a webinar
69. Give customers social media tools (like links from an email)
70. Give away an ebook/whitepaper on someone else’s site
71. Create a limited-time discount/promotion
72. Create a sweepstakes
73. Create a day related to your business (e.g. National Dog Owners Day)
74. Ask customers to share their experience with your products on their blog
75. Speak at an industry event
76. Buy an ad in an industry publication
77. Write a book and self-publish it
EMBRACE WEB 2.0:
78. Write an original article for Hubpages
79. Create a lens on Squidoo
80. Repurpose articles, presentation or other valuable content on Scribd.com
82. Create an account at blog aggregator sites like MyBlogLog
83. Edit a relevant Wikipedia entry
84. Post your products on social shopping sites like ThisNext
86. Create a Facebook fan page
87. Link to your social networking profiles from your site
88. Add a Web 2.0 bookmarking button like AddThis to your site
89. Create your own niche social networking site using technology like Ning
90. Post a video review on Amazon – here’s an video review example
DRIVE REPEAT TRAFFIC:
91. Create an offer for email signups on your site to build your list
92. Create a shopping cart abandonment email campaign
93. Send a welcome email to your recent customers
94. Send a promotional email to your lost costumers
95. Send a targeted email to customers who bought a certain category of products
96. Use direct mail to send an offer to a targeted list of past customers
97. Create a package insert for your outbound shipments
98. Send a coupon code to recent customers valid for a customer’s next order
99. Ask customers to come back and give a customer review or testimonial
100. Optimize your order confirmation email to encourage repeat sales
101. Create a special offer on the order confirmation page of your site to encourage another, immediate purchase
Good luck driving more traffic to your online business! Do you have other online traffic techniques for your online store? Leave a comment below.
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